shoracle

Quoc Bao Research-led Content Strategist & Copywriter

Good copy starts with
better questions.

I write website copy and research-backed content for B2B SaaS, ecommerce, and digital product teams.

Explore selected work

The thinking, in practice.

Work index

Messaging handbook

“A long list of equally weighted benefits is not a message hierarchy.”

The chapter starts from the reader’s next decision, not from a list of benefits to rank equally.

From the published project

Open-source project

Marketing Practitioner

An open-source skill for AI agents that connects customer research, marketing strategy, and writing with the evidence behind each decision.

Research synthesis · Messaging · Content strategy

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What you can hire me for

From a complex product
to a clear message.

For founders and lean teams with a page to write, a topic to explain, or existing content to improve. We agree on the deliverables for each project.

Website & landing-page copy

Explain the product and answer buying questions on landing, product, and comparison pages.

Example scope: Page structure, copy, and notes on the message and supporting claims.

Research-backed content

Turn product knowledge and relevant sources into search-facing articles and guides that help readers understand a topic.

Example scope: A content brief, the article, and a source list.

Content audits & rewrites

Find gaps in the argument, weak claims, and unnecessary friction in existing content.

Example scope: Prioritized findings, the reasons for each change, and rewritten sections.

Need the direction before the draft? Positioning, messaging, and content strategy can be scoped alongside the writing.

Working together

Thoughtful work.
Room to think.

I’m Quoc Bao. I prefer project-based, async collaboration: a clear written brief, focused deliverables, and feedback we can refer back to.

Start with the question
What does the reader need to understand or decide? We define the audience, purpose, and scope.
Build from the evidence
Product materials, customer insights you can share, and relevant research give the work its foundation.
Make the reasoning visible
Review the draft alongside the choices behind it. Written feedback keeps the next pass focused.

A useful next step

Let’s give your next project a clear brief.

Tell me what you’re making, who it’s for, and where the content needs to do more. We can discuss the scope in writing.

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