The work index
Published projects, with the context and reasoning behind them. Each page stands on its own.
A review of choice-overload research: why the famous jam-study finding and a near-zero meta-analytic average can both hold, and what practitioners can infer.
Research synthesis · Evidence-based communication · Decision psychology
Explore the workA writing sample on executive post-application outreach: two fictional cases showing what to send, to whom, and when the correct output is silence.
Executive outreach · Message structure · Copy
Explore the workA review of forty-five years of framing-effect research: where the evidence is strong, where it is overapplied, and what responsible communicators should take from it.
Research synthesis · Evidence-based communication · Decision psychology
Explore the workAn independent 2026 review of the Logitech MX Master 3S after the MX Master 4: what still holds, who should buy which, and when the price gap decides it.
Research-backed content · Product comparison · Buying decision
Explore the workA writing sample on naming a U.S. packaged-food master brand: specify the job first, then test candidates against pronunciation, search, shelf, and legal neighbors.
Brand naming · Packaged food · Naming architecture
Explore the workA prompt architecture for turning one résumé-like profile into meaningfully different proposals: plan, write, review, with a worked example and an initial evaluation.
Proposal generation · Prompt architecture · Evidence-grounded writing
Explore the workMessaging handbook
“A long list of equally weighted benefits is not a message hierarchy.”
The chapter starts from the reader’s next decision, not from a list of benefits to rank equally.
From the published project
An open-source skill for AI agents that connects customer research, marketing strategy, and writing with the evidence behind each decision.
Research synthesis · Messaging · Content strategy
Explore the workA useful next step
Tell me what you’re making, who it’s for, and where the content needs to do more. We can discuss the scope in writing.
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