The work index
Published projects, with the context and reasoning behind them. Each page stands on its own.
A review of forty-five years of framing-effect research: where the evidence is strong, where it is overapplied, and what responsible communicators should take from it.
Research synthesis · Evidence-based communication · Decision psychology
Explore the work“A long list of equally weighted benefits is not a message hierarchy.”
An open-source skill for AI agents that connects customer research, marketing strategy, and writing with the evidence behind each decision.
Research synthesis · Messaging · Content strategy
Explore the workA useful next step
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